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In the modern age of the Internet, anybody can become a celebrity for doing what may seem to be the most ordinary activities. In the Western world, “haul girls” are famous for uploading videos that showcase their latest purchases of clothing, makeup, shoes, and accessories. Since the items tend to fall between the low and middle price ranges, their followers, who are mostly young girls interested in fashion and beauty, can easily go out and obtain the items themselves. Meanwhile, in South Korea, some people are achieving instant popularity by relishing lots of different foods on camera. According to a spokesperson for one major broadcaster, the rise of these so-called mukbangstars may be due in part to an increase in the number of people who live by themselves. They can avoid feeling lonely during mealtime by tuning in to dine with their favorite mukbangpersonality.
¨ç Reasons for the Appeal of Haul Girls and Mukbang Stars
¨è How the Internet is Changing the Entertainment Industry
¨é Ways Haul Girls and Mukbang Personalities Earn Money
¨ê Marketing Products with the Help of Online Celebrities
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